Audience Research

British Board of Film Classification- BBFC

Suitable for 15 years and over.
Rated 15 films include the following features:
discrimination
drugs
horror
imitable behaviour
language
nudity
sex
violence
and are unsuitable for any persons below the age of 15 to rent or buy films of this certificate.

18 rated films similarly contain the same elements as a 15 but the violent behavior, language and nudity may be of a stronger nature.

These elements contribute towards the rating of the film and are allowed in films but are not allowed to be focussed to much upon in the film.